SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF AFFECTING THE VISIBILITY OF A WEBSITE OR A WEB PAGE IN A SEARCH ENGINE’S UNPAID RESULTS – OFTEN REFERRED TO AS “NATURAL,” “ORGANIC,” OR “EARNED” RESULTS.


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Performance & Speed

– Optimize Order of CSS & Scripts
– Externalizing JavaScript
– Location of JavaScript
– Combine and Minify External CSS
– Browser Caching Enabled
– Text File Compression
– Canonical URLs Setup
– Pretty URL’s
– CSS Background Sprites
– Resize Images
– In-line CSS Externalized

Page Indexation

– Google Analytics Code Proper
– Google Webmaster Tools
– Bing Webmaster Tools
– Robots Meta Tag
– Robots.txt
– Avoid CSS @import
– Combine & Minify External JavaScript

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Page Discovery

– Link Titles Active
– Use of Rich Snippets
– Additional Meta Tags
– Primary Navigation Correct
– Visitor Sitemap
– Company Blog
– Facebook, Google+ & Twitter
– Fully Qualified URLs in Internal Links
– NoFollow External Links
– Fully Qualified URLs in Referring Links
– Link Text Fully Optimized

 Keyword Density

– Check for Duplicate Content Issues in GWT
– Check for Duplicate Content in Site
– Proper Heading Structure H1 & H2 Tags
– Keyword Emphasis & Interlinking
– Fix Missing ALT tags
– Renaming Images
– Images & Videos in Sitemaps