Website Development
Content Management
Top Reasons You Should Use A CMS
1) You can make updates to your site on your own terms
2) No HTML coding knowledge? Not a problem!
3) Redesigning your site doesn’t require complete site overhauls
4) Access the most secure up-to-date web functions
5) Manage the internet marketing strategy under one system
Custom Web Development
Why Custom Develop vs. Themes
1) It ranks well in the search engines
2) You get ongoing support from web professionals
3) Redesigning your site doesn’t require complete site overhauls
4) It screams higher quality, sophistication and uniqueness
5) It shows that you’re serious about your business
eCommerce Development
Why A Open Source eCom Platform?
1) Open Source platforms quality of coding
2) Much lower cost especially for a newer startup
3) Flexibility to use other developers on the system
4) It screams higher quality, sophistication and uniqueness
5) Reliability with the community looking for flaws in the code
Mobile Website Design
Considerations for Mobile Designs
1) Make Fonts Legible
2) Have Page Load Speed Fast
3) Use Relevant Cross Linking
4) Avoid Heavy Widgets & Content
5) Don’t Make Tiny Buttons!
Organic Onpage SEO
What is Onpage SEO Anyway?
1) Keeping Up on Search Algorithm Changes
2) Performance & Speed of Website
3) Mastering Page Indexation Issues
4) Enhancing Page Discovery on Site
5) Building Page Keyword Density
Theme Redesigning
Why Change My Sites Theme?
1) Your Color Palette is Bad
2) The Current Theme isn’t Responsive
3) Bad Branding Efforts Last Time
4) Currently Everything Loads Real Slow
5) High Bounce Rates & Members Not Returning
Website Design
Web Design Tips for Improvement
1) Respect the Fold
2) Make Use of Site Buttons & No Flash
3) Design Every Page as if a Landing Page
4) Pay Photographers & Not Stock Image Sites
5) Give Visitors Breathing Room & Rid Clutter
Website Graphics
Graphic Design Mistakes to Avoid
1) Not Proofreading Your Work
2) Adding Dropshadows on Logos
3) Making Poor Typography Choices
4) Building Images in Raster Format
5) Making Everything Perfectly Symmetrical
Website Maintenance
Why Pay For Web Maintenance?
1) Cheaper then hiring for one off projects usually
2) Ongoing code changes noted in search engines
3) You always have a professional working for you
4) Ongoing tweaks make customers happy
5) Change, Measure, Change Again
Internet Marketing
Affiliate Program Setup
Why Use a Affiliate Program?
1) No Need to Employ Huge Sales Staff
2) Don’t Pay for Ads that Don’t Work
3) Low Starting Price to Begin
4) More Likely Customers Find Your Products
5) Vast Increase of Site Traffic
Content Distribution
Maximize Your Content Distribution
1) Make it shareable for users
2) Syndicate your feeds
3) Rework & Reuse your content
4) Test Every Channel
5) Find super-niche communities
Display Advertising
Top Tips for Display Ads
1) Design Ads To Complement Targeted Sites
2) Split Test Your Ads
3) Most Animated Ads Died Last Century
4) Use Placement Exclusions Where Needed
5) Test Numerous Targeting Methods
Local Search SEO
Local SEO Performance Tips
1) Have Different locations? Create different landing pages!
2) Optimize for geo-targeted keywords
3) Get listed in local directories
4) Get your site rated & reviewed
5) Claim your spot on Google Places
Newsletter Create & Deploy
Tips for Maximizing Your Click Rates
1) Always keep paragraphs short
2) Include privacy & Opt-Out information
3) Don’t put any vital information in an image
4) Keep the layout simple – KISS
5) Create a sense of urgency by setting a deadline
On Page & Off Page SEO
Popular Off-Page SEO Strategies
1) Answer Questions for Backlinks
2) Business Reviews & Local Listings
3) Viral Link Baiting Content
4) Make Use of Social Bookmarking
5) Blog, Directory & Forum Marketing
PPC Paid Search Ads
Why Use Paid Search?
1) Identify Competitors in your Industry
2) Get Additional Content Ideas
3) Paid Links + Organic Links = Clicks
4) Keyword Research for Expansion
5) Leverage Compelling Copy that Works
Social Media Optimization
What’s Social Media Optimization?
1) Make your content unique at each network
2) Reusing content to combat a decreasing ROI
3) A focus on being more social
4) Make your content shareable
5) Engage with top influencers
Web Analytic Reporting
